Digital Marketing and Web Design for St Kitts Veterinary Group

We've been working with the Hampshire based St Kitts Veterinary Group; developing their Digital Marketing campaigns and updating the St Kitts website.

We've worked with the team at St Kitts Vets to optimise their existing Google AdWords PPC Campaigns, updates have included:

• New location based campaigns to promote their new Crookham Park surgery, including the creation of Search Adverts, Sitelink Extensions, Callout Extensions, Call Extensions, Location Extensions, and optimised keyword lists.
• Optimisation of keyword lists cross-referencing Google AdWords PPC against Organic SEO results.
• Setting up call conversion tracking in Google AdWords for clicks on phone numbers shown as Call Extensions on adverts.
• Setting up call conversion tracking in Google AdWords for clicks on phone numbers shown on the website when reached via an AdWords advert.
• Setting up contact form conversion tracking in Google AdWords.
• Setting up call conversion tracking in Google Analytics for clicks on phone numbers when reached via an organic search.
• Setting up contact form conversion tracking in Google Analytics for contact form submissions when reached via an organic search.

We’ve further developed the St Kitts website to take full advantage of the more advanced features of Google AdWords PPC, to allow campaigns to be further optimised moving forwards, and for all visitor actions to be trackable via conversion tracking. These updates have included:

• All email addresses across the website replaced with buttons leading to a newly created contact page.
• All email addresses on the website’s landing pages, location pages, and surgery pages removed and replaced with on page contact forms.
• All surgery phone numbers across the website made clickable; enabling visitors to click and call from smartphones.

We're also working with the St Kitts Veterinary Group to optimise their organic Search Engine Optimisation (SEO) as part of an ongoing campaign targeted at keywords relevant to the St Kitts Veterinary Group Hampshire surgeries.

Click below to find out more about our digital marketing services!