Google Ads Digital Marketing and Web Development for Pracedo

We have been working with Pracedo, developing new Google Ads Search Pay Per Click (PPC) Digital Marketing Campaigns to promote Pracedo’s Salesforce Consulting Services. To support the new Google Ads Campaigns, we have worked closely with Pracedo’s marketing team to design 8 new landing pages for the Pracedo website.

With offices in London and Melbourne, Pracedo is an award-winning Premium Salesforce Consulting Partner servicing the UK, EMEA, Australia and New Zealand. Pracedo’s solution consultants are certified across Salesforce Customer Relationship Management (CRM) services and include industry experts with end-user experience.

We've worked with the team at Pracedo to develop the new Google Ads Campaigns to promote Pracedo’s Salesforce Consulting Services to new and existing customers UK wide. Each of the new landing pages we’ve developed to support the Google Ads Campaigns is focused on a specific separate service offered by Pracedo, each designed with a conversion focused user flow.

The Google Ads Campaign and website development for Pracedo has included:

• Keyword research including variations, volumes, and competition.
• Website landing page design and optimisation to provide the best possible foundation for the new Google Ads Search PPC Campaigns.
• Setup of location-based Google Ads Search Campaigns, Ad Groups, Adverts, Keywords, and Extensions.
• Setup of click conversion tracking in Google Ads to record enquiry conversions allowing for analysis and optimisation of marketing budget ROI.
• Setup of call conversion tracking in Google Ads for clicks on phone numbers shown as Call Extensions on adverts and shown on the website when reached via a Google Ad to record enquiry conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.
• Integration of the new Google Ads Campaigns with Pracedo’s Pardot marketing automation and lead generation platform.

We're continuing to work with Pracedo providing ongoing management of the new Google Ads Campaigns on a weekly basis to make sure Pracedo receives the best ROI on their marketing investment.

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