Google AdWords Pay Per Click PPC Search Digital Marketing for Sunglasses For Sport

We've been working with Sunglasses For Sport developing Google AdWords Pay Per Click (PPC) Digital Marketing Campaigns to promote the company’s sports sunglasses.

Sunglasses For Sport is a Hampshire based family run business that was established in 2007. Now one of the UK’s leading online stores for sports style sunglasses and eyewear; Sunglasses For Sport offers a wide range of makes and models including sunglasses for children, prescription eyewear, polarised sunglasses, multi-lens sets, and over glasses. Sunglasses For Sport offers speciality glasses for cricket, cycling, horse riding, extreme sports, fishing, golf, running, shooting, skiing and snowboarding, tennis, and water sports.

We've worked with Sunglasses For Sport to setup Google AdWords Search PPC Campaigns to promote their sports sunglasses and online shop to new and existing customers across the UK.

The Google AdWords Search PPC Campaign development for Sunglasses For Sport has included:

• Keyword research including variations; volumes; competition.
• Setup of Google AdWords Search Campaigns, Ad Groups, Adverts, Keywords, and Extensions to target customer facing product terms.
• Setup of click conversion tracking in Google AdWords to record sale conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.
• Setup of call conversion tracking in Google AdWords for clicks on phone numbers shown as Call Extensions on adverts and shown on the website when reached via an AdWords advert to record sale conversions allowing for analysis and optimisation of marketing budget ROI and enhanced keyword bidding.

We're continuing to work with Sunglasses For Sport providing ongoing management of the new Google AdWords Search PPC Campaigns; optimising the campaign budgets, bids, keywords and keyword rankings on a weekly basis to make sure Sunglasses For Sport receives the best ROI on their PPC marketing investment.

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