Web Design and Digital Marketing for PAAM Software App

We've been working closely with our sister company the PAAM Software App; designing a new website for the staff and volunteer recruitment and management software application. We've also been working with PAAM to integrate new digital marketing solutions into the software app's website.

Based in Hampshire, the PAAM Software App is a cloud based staff and volunteer recruitment and management software application. PAAM is used across the UK and the continent by events, exhibitions, trade shows, education, and expeditions to streamline and consolidate the administratively heavy tasks involved with recruiting and managing staff and volunteers before, during and after an event.

The new website we’ve designed for the PAAM Software App is based on the Umbraco 7 Content Management System (CMS). The Umbraco CMS allows the PAAM Software App team to quickly and easily login to the PAAM Software App website to add new pages, images and update copy.

The new PAAM Software App website offers visitors a Responsive Web Design (RWD) which allows for the PAAM Software App website's content to be predictably delivered irrespective of device e.g. desktop browser, notebook, tablet or smartphone.

The new PAAM Software App website offers an integrated Campaign Monitor email digital marketing solution with email templates customised to the PAAM Software App brand, and Google AdWords integration including Google phone number and contract form conversions.

For the PAAM Software App's pricing page we've developed a custom frontend JavaScript calculator using vanilla JavaScript; allowing visitors to select custom software licence brackets and costs.

We’ve developed custom SVG icons and icon based fonts which are used across the new PAAM Software App's website to make page and image loading lightning fast.

For the PAAM Software App's video demo page we've integrated embedded YouTube software demo videos.

As part of the website's development we've imported software update and blog posts with meta data from the previous WordPress website to the new Umbraco website. To allow for the post URLs to include date information we've developed a custom .NET component to integrate date folders using Umbraco surface controllers and the Umbraco Content API.

Click below to find out more about our staff and volunteer web application!