Web Design and Digital Marketing for United Silicones

We've been working with United Silicones to redesign the Silicone Manufacturing Company's website and optimise their digital marketing campaigns.

Based in Hampshire UK, United Silicones is a globally recognised name in the silicone manufacturing industry. Focused on the manufacture of silicone rubber and silicone sponge, United Silicones offers a wide range of products including Silicone Tubing, Moulds, Extrusions, Seals, Profiles, Washers, Gaskets, Seals, Sleeves, Sheeting, Shower and Bath Sealing Strip, Medical Tubing and Antibacterial Grade Silicone.

We've been working with United Silicones to freshen up the design of the United Silicones website. Utilising the existing Content Management System (CMS) we setup for United Silicones when we first designed the website has allowed the team at United Silicones to hit the ground running with the new website; with no need to learn a new system for adding new copy, images, and pages.

We've also worked with the United Silicones website and Google AdWords Digital Marketing Campaigns to further optimise the ROI of the PPC campaigns.

Google AdWords Digital Marketing website and campaign optimisation has included:

• Setting up call conversion tracking in Google AdWords for clicks on phone numbers shown as Call Extensions on adverts.
• Setting up call conversion tracking in Google AdWords for clicks on phone numbers shown on the website when reached via an AdWords advert.
• Setting up contact form conversion tracking in Google AdWords.
• Setting up call conversion tracking in Google Analytics for clicks on phone numbers when reached via an organic search.
• Setting up contact form conversion tracking in Google Analytics for contact form submissions when reached via an organic search.

We've further developed the United Silicones website to take full advantage of the more advanced features of Google AdWords PPC, to allow campaigns to be further optimised moving forwards, and for all visitor actions to be trackable via conversion tracking. These updates have included:

• All email addresses across the website including landing pages and product pages replaced with buttons leading to a newly created contact page.
• All phone numbers across the website made clickable; enabling visitors to click and call from smartphones.

Click below to find out more about our digital marketing services!